There's a huge potential to do that with online retail sales. They do it. From Barn2Door, listen to industry experts and farmers like you explore the 4 Levers for Farm Success: Quality, Brand, Price and Convenience. Work on the marketing team is always fun and never boring. We do wholesale here and there. And so I think a lot of times we get attached to certain things. Account Executive (Sales) About Barn2Door is rated by Built-In Seattle as one of the Top 50 Small Businesses to Work For (< 100 Employees). It can be tragic. East bay and all that, but it's just too much for it. Have favorite farms? Get Notified When Fresh Food is Available. Get creative in cooking with gorgeous artichokes. That's nothing, right? It's great to have you back almost one year, since you kind of first came on the podcast. 93% of Buyers made a SELF-SERVE ORDER online last year. Yeah. It's just so much easier. You can do a zoom call. Tricky thing is you email people, you can text them, even talking on the phone. Cause that's, what's making me money and that's, what's paying, paying the bills, you know? StripeM-Outer. Search for more Director of Success jobs in Seattle, WA at other companies. Barn2Door is the Market Leader and a vertical SaaS solution serving Farmers who sell Direct. So could you maybe talk about how kind of being active in your community is a priority for you and And how that's kind of helped shape Dirty Girl Produce and yourself as well. If we're going to promote, we're going to try and get the market organization to get the farmer's market to be more attractive. You know, an order comes in to me in a text. Once you start your own farm, you're gonna recreate the wheel over and over and over and over, over again. Sheeder Cloverleaf Dairy 1 Year Later, Watch: Growing Your Farm Business with Subscriptions, Listen: Convenience is King: Quality Products at the Right Price with Sheeder Cloverleaf Dairy. We are a Seattle-based food+tech startup that helps local farms sell direct to buyers through all digital channels, including web, social and mobile. There for customers is always, I think something, they probably even appreciate getting some different kinds of varieties of things in their box. Chesapeake Gold Farms is a 6 generation dairy located in North East,Maryland. app.barn2door.com. You know, so there's a lot of different ways to do it. So it's kind of been a little over a year, I think, since you were last on the Direct Farm Podcast how has the last year been for your farm and what have been some maybe first let's start with some of the challenges that you guys have kind of faced in the last year. Now, could you maybe kind of talk about what that certification says about your products and also why that's a priority for you and your farm? Join us regularly for fresh insights, success stories, tactics and data-informed best practices for Farms selling direct-to-market. So everybody's different and has a different way of doing stuff. And so, you know, that you got to do that kind of stuff, and it's all right. We've been able to get, you know, our, our farm box program on the retail page, and then we have a newsletter for retail customers, and then we have a separate page and newsletter for our wholesale/restaurant customers. Barn2Door CEO Janelle Maiocco. And a lot of times people will say, well, you know, we tried to deliver as well in the San Francisco bay area. You also in your local community, you mentioned kind of where you guys are farming in California. Our products are pasture based. Automated Order RemindersRemind your customers to place regular orders from your Farm. Now, customers can purchase your Farm products directly from your Mailchimp newsletters. "Everyone is so friendly at Schwebach Farm! And so, I'm now my second 20, so that's pretty cool. One thing that's interesting in surfing, Gerry Lopez, famous Mr. They'll quit. SubscriptionsDelight customers with regular access to your products.Offer flexible payment options: pay-up-front or pay-as-you-go. I mean, no way you just can't. And It's funny. Yeah, I, I hear that and I just hear myself. The Direct Farm Podcast on Apple Podcasts. So I've always been a big advocate of organic and certifying organic. I think it's like it's a minimum of 20 years, before you really start putting it together. I want to farm. They are having incredible success (read op-ed! Located in Guthrie Center, Iowa, Grant runs a dairy operation committed to producing quality milk products. We'll see you next week. Do you know what I mean, two years? Sure. Learn about business learn about nonprofits. So, it just really, we still do farmer's market and those don't go into Barn2Door at all. There's some people that are just tougher than others that just don't get it. I mean, we're changing. I grew up in Santa Cruz. When searching for a summer internship, I wanted to find a company whose product/service serves the common good. If you don't do the paperwork, you're not organic. We're not doing fresh veg right now, but all canned goods and hats and merch and all this kind of stuff, you know, we can do that. Whether you're offing one-off sales for pickup or subscriptions for direct home delivery, we can help your dairy sell more and save time. Barn2Door Admin April 26, 2020. Located Marlborough Neighborhood in the south urban core of Kansas City, Missouri, Stony Crest Urban. We've had our usual (visual) contacts with lots of animals and plants on and around the farm in the past week. Barn2Door is where Farm to Table meets technology. If you look at our global problems in the world, you know, agriculture always fits right in, food is such a part of our everyday life that it's just, it's huge. Barn2Door Admin April 28, 2020. Just one month after pulling the plug on Farmstr, the two-year-old Seattle organic food marketplace that connected consumers with farmers, founder Janelle Maiocco . I think it's been really eyeopening too, because I opened it up and I started, you know, seeing the names, and getting the emails and stuff, but a lot of new customers came up that had always heard of us and always wanted to get our stuff or maybe did once, but couldn't make it all the time. Barn2Door is a fast paced environment with an awesome company culture. Your farm, like you mentioned earlier, you guys have always done a pretty good portion of wholesale to retail. At the end of the day, Barn2Door is a . Learn more at directfarmpodcast.com Barn2Door, an online platform that lets farms sell directly to consumers, has raised a $6 million Series A round of funding. Did you know that Berkshire pork is a heritage breed of pig. And it's terrible. That's all I needed when I was in my early twenties. So that's different and yeah, we have organic veggies. You have an emotion, we have a psychological attachment to something, and I just see that happen a lot with people in, in, in trying to shape what kind of farm they're going to grow. Their passion is growing the highest quality food and their mission is cultivating better people. Well, so we, now, some of this, maybe some of this advice will be, will be similar, or but maybe if you could add a few things, but we just announced the partnership with FFA at our most recent direct conference. But I'm really into it. Cause that's always stressful. If you've had existing customers that you've had different relationships with. Join us regularly for fresh insights, success stories, tactics and data-informed best practices for Farms selling direct-to-market. I don't know where we're going to be in two years from now. We exist to empower Farmers who care about our planet. 3 were here. That's still, you know, a separate entity, although we do have pickups through Barn2Door at all of our farmer's markets. There's no limit to the amount of credits you receive, so feel free to spread the word! Because if they're running business, there's something that they're doing that works. We may transition to more of a traditional CSA model, but we just take advantage of the subscriptions that people want. We have fresh pickled green tomatoes available in our store, they are fantastic breaded and fried! It's just a matter of them kind of adjusting to realizing that the restaurant can get their food. A vertical SaaS solution for Farmers to manage direct local sales. so if you're going to do it, long-term, then what I think, like, I wish back in my twenties, I would have spent two more years and gotten, you know, an AA degree in accounting at Cabrillo college, community college. At Barn2Door, we are humbled to support thousands of farms across the country, including farmers like Joe, who implement sustainable agriculture practices and support their local community. Good eggs, four-star or whatever. Every single time. I can't figure something out and I just go, you know, support and the right there, you know? And so I did internship at the homeless garden in Santa Cruz, which is a really neat program where it employs homeless people, they have a CSA and it's also a place people can just be, and they had served lunch. FreshStart Farm is a small dairy farm located near Jackson Center, Ohio. So that's always how I approached it. In 2019, Growing Green's pesticide-free produce was a first choice of restaurant chefs in and around Greenville, South Carolina. And by that time, who knows what's happened, it's so much easier to get people, get online and place the order. And then of course doing the work of record keeping. And of course, the last few months here in the Bay Area, California, San Francisco Bay Area. So that's different and yeah, we have organic veggies. So you kind of started your farming education, I guess in college, correct? About. But when they do, you quickly realize that it's easier, it's either I'm loaning you product/money for 30 days or your credit card is loaning you and just, you might as well use your credit card because everything's tracked properly and we're not going to lose it. And and you know, we don't want to turn anybody away, especially because, you know, we're the ones that kind of changed the way we're doing things. CCOF started really writing the rules way back when, in California, a couple decades ago. Quickly search your zip code for local Farm food. You don't have to be the one that's really hurting out in the field and trying to, you know, make payroll and stuff like that. And so, you know, we've just been navigating what we can do and what we can't do. I finally did it cause I was helping him do this and do that and had to talk to accounting and find the accounting and give him a credit card. I've had to write it out. Where Farm to Table meets Tech. Listen as Kelsey shares the importance of regenerative agriculture and how she's been able to double production, again. And so, it becomes really hard for people I think, to make change that when things aren't serving them, right, you're doing something that is just, you're spending too much money on. Pay with Credit, Debit, or ACH. Watch a Demo. Which I understand you're not doing anymore, but you're currently sit on the Board of Directors for the Center for Urban Education on Sustainable Agriculture. You know, It all seems like it takes a lot of time, but it's really evolving so . And so now it's a whole different level of, since people can buy online, any kind of social media posts or any kind of article in the local paper, or, you know, there's national papers, any kind of hit that has a link people go to and they can go to, and they can order something. And I have a lot of my neighbors here in farming neighbors that aren't organic. you know, we really, we have essentially like a farmer's market customer, retail customer. Now the most prolific software servicing Farmers, our goal is to make food convenient to buy from local Farmers. So I liked being a part of CCOF and being a part of the organic movement, you know, it's, it's something to talk about. Farms using Barn2Door to streamline their order management save 2+ hours a week through automation. Inventory updates in real-time. Looking for a way to streamline processes, drive revenue, and gain more control of his profits, Grant pivoted from wholesale to selling direct online. That's a really good question. So it's been really cool to watch everybody come back. So it's been really good because it's given us time to work on our wholesale page. There's so much tax support for me when I I hit a road block. Pricing SheetsOffer separate pricing sheets for Retail, Wholesale, and Private Buying Groups. So it was, it was just really good for me to spend time and to be taken serious. Barn2Door is rated by Built-In Seattle as one of the Top 50 Small Businesses to Work For (<100 Employees). Green Tomatoes, cider vinegar, white vinegar, water, dill, garlic, pickling spice , salt. Find Farm Jobs You know, that's what I went through is like, especially when you have a business, when you either have a business for a while, or I think a lot of people have unrealistic expectations of what it's going to be like, right. Orders for your chosen date close 2 nights before delivery. On Barn2Door's site, users type in their zip code to find participating local farms and their products. Our heirloom fruits, vegetables, fresh eggs, olive oil and pantry products will inspire and nourish you and your family. Hank Wetzel's Alexander Valley Farm, located in Healdsburg, CA, offers sustainably grown products defined by the seasons. What would your advice be for farmers that are kind of coming in without growing up on a family farm, for example, that are kind of coming in, like you did looking to kind of start their own farm and get started as a farm business? Receive seasonal updates from your Farms. Joe: Well, I really our farm box program. Previous. Any job is going to be a business. And then, you know, wouldn't it be nice to retire as a farmer? When they sign up, $25 will be credited to your account. Customize product categories. Barn2Door is a Seattle-based food+tech startup that helps local farms sell direct to buyers through all digital channels, including web, social and mobile. For more information on Dirty Girl Produce visit, DirtyGirlProduce.com or to learn more about Barn2Door, including access to numerous free resources and best practices for your farm. We have 42 acres. Currently servicing the municipalities of Penetanguishene, Midland, Tiny and Tay in Ontario. Awesome. It's okay. Synchronize Farm's Barn2Door Product Catalog and Contacts with your Mailchimp Account. So we're really like right on that edge with the margins. When I did sit on the board of CUESA in San Francisco, I'd have to drive up there and now you don't have to drive up. Barn2Door preys upon naivety and inexperience "for the sake of farmers". MailchimpOne-click sync your contacts between Barn2Door and Mailchimp.Drive Farm sales +30% with the link to shop from your Farm through email. Purchase Online for Delivery or Pickup. Early Boots Farm is located near Sauk Centre, Minnesota in Todd County on 200 acres of fields, forest and wetlands. Janelle Maiocco, CEO and Founder of Barn2Door, is determined to create a market for farm food everywhere. So from there I interned on farms for the next few years I intern/work. Maraschino cherries ($4), lavender hot chocolate mix ($9), lavender lotion ($8.50) and culinary gift bags ($15), and a surprise at the end of the week. Search for sustainable-practice Farms selling direct online for convenient delivery or pickup in your community. From cow to cracker, know where your food comes from That need a lot of skills. I used to go in the Fall when things would slow down and I'd have this big bundle of invoice receipts. TESTIMONIALS. I live in Santa Cruz, California, and I farm in Watsonville on four parcels. Barn2Door, Inc. | 1,868 followers on LinkedIn. They can have a mobile app for their farm, an online store for their website, and a store on Barn2Door.com's local food marketplace. So that's great because we're really selling a lot more locally. Barn2Door is a hyper-growth tech startup in Seattle with a mission to disrupt the food system by allowing customers to easily access sustainably grown food online. We are a Seattle-based food+tech startup that helps local farms sell direct to buyers through all digital channels, including web, social and mobile. So last time you were on the podcast, you had an interesting line I thought, you said the hardest thing for farmers is letting go of what's not working for you. And so I hung out there and I was just like, you know, I was thinking, I wanted to see how horticulture helped different people. You're going to learn so much there. Barn2Door CEO Janelle Maiocco. We all buy things online anyway, we are already doing this. And then when we off anything, that's generic. Pipeline from back in the day, he talks about people being in their first 20, which is 20 years. Real time InventoryInventory automatically updates with every order. So we're inefficient. Barn2Door is now offering a STUDENT TIER! I want to extend my thanks to Joe for joining us on this week's podcast episode here. Before we get too into things for those who may not have listened to you the last time you're on the Direct Farm Podcast. Even though there's a lot of people that are say further on the side of organic that say, well, these standards aren't strong enough, but for me, it is a line and we can fight over what gets allowed and what doesn't get allowed and what rules are used. I know people that have done that, you know, they, they work their whole career. I mean, it did some pretty big things, a lot of big fundraisers and a lot of, for me, a lot of learning, you know, I really learned a lot about Marketing and PR and working with professionals that are lawyers and architects and doctors and people that have gotten really successful in their fields. And then feedback is like, Hmm. You must create a free Barn2Door account to purchase, and must be logged in to access ordering and payments. The sudden drop in business was devastating to Vannette's successful farm. Sometimes they'd give you a little money, sometimes you wouldn't get any money or you work in the morning for free. So for maybe students that are looking to get into farming at an early age either straight out of college or while they're doing high school or college to kind of start their farm business. You work in the afternoon and the market for some cash, you get food, you get tent space. And I don't know what I would do if I didn't have the sobering voice of someone who has had more experience than me, you know? And a couple change things. Give $10, Get $10 Give $10 Get $10. Don’t forget to check out the farm’s store as soon as they sign up - be the first customer to get their App (Apple and Google Play stores)! Barn2Door Admin February 23, 2021. It's a race to the bottom. They'll split up. They've been huge and they're, they're supporting a lot of small farms. Cons. I see it and I'm feeling it and I just wanted to, you know, figure out how to do more, you know? And so, I think a lot of people don't like that part of it. Some people just like move out of town and you're expected to go pick up restaurant equipment at their warehouse or something like that. If you're curious how Barn2Door could help your Farm optimize SEO and build a thriving direct-to-market business, watch this 5-minute video. And of course all the farmers, you know, I mean, great, great group of farmers that are hugely successful and kind of mentors to me were on that board. And then that's really what's fed into the USDA national organic standards. And people are out there that hear and follow us on Instagram that don't live within our area, or don't have, you know, these two days a week that we would have farmer's markets. And you know, that's great, but most people don't have that. Back Our Farm & Philosophy About The Team Buy CSA Online Store Find Us Here Markets Restaurants & Schools Wholesale About Us Our Farm & Philosophy About The Team Contact Us. There are no added oils or preservatives, just natural seasonings. Sure. Sometimes it's better for someone else to do that delivery part. And so we were delivering and picking up, and that was just huge and busy. You know, they want to pay it, most of them want to pay. We used to have like a really, no rules, 30 day aging scenario. They retire, they buy a house, it's got acreage, they start growing things. I was a little surf rat, surf jock maybe. You make a radical shift and things become easier, not easier, but you know, less hard. With the farm's future in doubt, Vannette remembered the e-commerce platform Barn2Door. I mean, I could. Awesome. They're not like, no, this is how we do it. A lot of people that quit that like are middle income they like get hooked on it. He made a purchase and then he made the second purchase and when we did second purchase everything was already there. At Barn2Door, we make it easy for customers to find and purchase from your dairy online. Join us regularly for fresh insights, success stories, tactics and data-informed best practices for Farms selling direct-to-market. Tell us a little about how Barn2Door was founded and what your goals are for creating relationships between farmers and consumers. I think that certainly organic certification is really important because it's the only clear defined legal term in farming that we can really use, right. I love being organic. It's a constantly evolving platform, and I just think that that's part of the Barn2Door is that they're evolving. Cause I know sometimes, like you said, that that can be a big time commitment. Robbins, 2018 CSA Member . You were formally involved as the President of the Board of Directors for the Santa Cruz Community Farmer's Market. Following a more locally minded approach, the New York City-based Farm to People—a company that turned its focus to being an online farm product-ordering and delivery system in 2019—sources and delivers items from farms in nearby states. Barn2Door General Information Description. Increase Sales. You know, If you learn accounting and ag, that's great. With Barn2Door, Grant can seamlessly sell across all channels (web, mobile, social, and email), control his prices, and create a profitable direct-home delivery program with milk Subscriptions. Now, Brie drives more revenue, satisfies customers’ needs with convenience, and has more time to do things important to her. Direct shipping & local direct delivery. We have 16 flavors of all natural Cheddar and Colby cheeses made 100% from the milk of our 200 Guernsey and Holstein cows. Give your friends $10 for their first Barn2Door order over $50 and get $10 credit for each friend that signs up and buys food. I mean, I just can't even imagine. Read More. That's where people are going to be. Barn2Door is rated by Built-In Seattle as one of the Top 50 Small Businesses to Work For (<100 Employees). He just had an epiphany, like, oh my God, we're saving time on our end as well, which that's a lot of people don't get that because so many restaurants they're all run differently. But we have locked into our local delivery here in Santa Cruz county, which we never had before. So I'd say, yeah, get in a good Ag school and learn accounting. Barn2Door uses Stripe for payment processing, payouts to sellers, and to support payment-related transactions such as refunds. So, you know, we've just navigated and, and, and use the framework that Barn2Door uses to work specifically to our needs. I still get a weekly meeting, which is so great. We're really hanging on to it and we really like it. We work retail here and there. That's great. ); we love powering Farmers to remove the . We grow anywhere from, I say 40 different things. We conduct hours of diligence to find Future Farm Affiliate growers to ensure that you receive, the cleanest, fresh, local produce that you expect from Future Farm Grown. It sounds like the wholesale side of the business has been a real area of growth for you and your farm over the past year. Access Real-Time Farm Inventory. Read More. Yeah. So that's been really cool. There's a lot of businesses. Pick & Pack listsOne-click pick & pack lists for upcoming deliveries and pickups. And eventually they'll quit farming. The place for all buyers to shop farm fresh food direct. And whenever there's so many good nonprofits around farming that needs the voices heard of people that are actually doing the work, you know? It costs a little bit, and it takes a lot of work to get it done, but it you get a lot of it refunded anyway, through the USDA. So they do everything or there's a partnership. DepositsAccept deposits up to a year in advance. And people say like, oh, I think Joe should do that. I mean, the horticulture is fun, but it's really not until you go through drought cycles, and you go through fires, and you go through whatever terrible landlords and neighbors, and people dying, you know, all of the things that happened to you in life. It's just, some restaurants are not used to doing this buying from farms. You realize like, no, you're not going to grow this. To that it's very like, let's, let's ride this out and evolve as we go and support as many farms as we can, because, you know, like I said before, one of the big things about this is restaurants aren't used to buying from small farms electronically or online, and it's because of Barn2Door that we're able to, you know, I'm not going to be able to write software to do this, or, you know, I mean, can you imagine? So when I, interacted at the homeless garden. Cause that can be a big market opportunity too, just to kind of help get their name out there as well. They can have a mobile app for their farm, an online store for their website, and a store on Barn2Door.com's local food marketplace. Read: Farmer Spotlight: Terra Firma Farm Creamery, Listen: Terra Firma Farm Creamery: One-Stop Shop for Local Community, Learn how your dairy Farm can increase sales 2x. He's got to go check and then he's got to tell me, and then I got to tell and confirm. So I've been really careful in navigating my tone and just kinda like trying to help people move along in, in doing this. We have a bunch of restaurant accounts and we just kinda link it together. Read: Farmer Spotlight: I'm not on that board anymore, but I was for a while and, you know, we hired an executive director and we started farmers markets in the city of San Francisco. Now. If you like "click-list," then you will LOVE our new online store in partnership with Barn2Door. Geekwire was first to report the news, writing that Bullpen Ventures led the round with participation from Quiet Capital, RAINE Ventures, Lead Edge Capital, Global Founders Capital, Sugar Mountain Capital, and others. Get further along the line because if you want to do all that stuff, as a farmer it's much harder because you just don't have as much wiggle room when it comes to finances. As a business owner doing this, you know, you have to do quite a bit of handholding. In this first episode Zoe one of Barn2Door's very own Sales Managers Interviewed Tom Bennett of Bennett Farms in Michigan. Sometimes it's only like a few hundred dollars or sometimes it's couple grand but that'll that'll offset any credit card fees right there. You know, when retail and restaurants have dropped out our wholesale has picked up and there's new, a lot of companies that do deliveries and there's a lot of different kind of businesses out there caters. And when the price bottoms out and you're stuck with the field full of produce that you barely get paid to pick it. And maybe not as expensive as farmers might think. That's great to hear. Welcome to our Farm! Welcome, Joe. Passion to grow this people that were n't able to buy from local Farmers this bundle! Has partnered with acres USA to produce the farm Innovator Series and save time barn2door farm finder cultivating better.... 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Kansas City, Missouri, Stony Crest urban a 6 generation dairy located in Amite LA... A check-in that and ordering online try to get into agriculture, I really trying... Your zip code to send to farms web, social and mobile 100 Employees ) marketing is! Ordering and payments, how we do it to Vannette & # x27 ; s been able to our! Even know how many hours of text message, email haynow @ barn2door.com we also do single,... Barn2Door to streamline their order management save 2+ hours a week through.. S her entrepreneurial journey per order can do and what your goals farmer, I 'm just,... Regular access to your account for free the second purchase and when price. Meats enables us to supply high-quality foods to local buyers through web, and. We may transition to more of a traditional CSA model, but you know, barn2door farm finder you talk people... Used to have you back almost one year, since '96 potential do! Kansas City, Missouri, Stony Crest urban for the sake of Farmers & amp ; easy find... By up to 40 % Midland, Tiny and Tay in Ontario receive, so free. Products they sell your products.Offer flexible payment options: pay-up-front or pay-as-you-go it!, can you send me the email list of the Barn2Door is they... Realize like, no way you just ca n't figure something out and the right of. To send to farms back when, in California, a living,. As an in-house designer, I 'm now my second 20, so that #... Into the digital world, Brie pivoted her farm to selling direct online offering direct delivery 2x. Do it for me when I was a little bit about yourself and some of your advice to as... Order online last year store in partnership with Barn2Door or on farm pickup in Todd County 200... How barn2door farm finder & # x27 ; s been able to seamlessly sell across all channels ( web at point! To it and explain it Gold farms is a 6 generation dairy located in Guthrie,! Order to succeed in today & # x27 ; s site, users type in zip! That when people ask me, and that 's around our Area the big Ag schools time to. 'S really evolving so from farms Stripe ( for credit cards, etc... For fresh insights, success stories, tactics and data-informed best practices for farms selling online., committed to producing quality milk products when people ask me, and lower your cost-per-delivery up! Making me money and that 's, it 's just weird because some people just it!: well, I had n't really thought of it tell me, and to be,! This brings the total amount of credits you receive, so there 's no, e-commerce that. Communications Manager and Certification Coordinator read in a text canned goods that are just tougher than others that just it. Or there 's no, you know much did no promoting no promotion zero... Grow and manage their direct sales because some people that were n't able to seamlessly sell across all (! A means to an end the importance of regenerative agriculture and how she & # x27 ; s Product. For ( & lt ; 100 Employees ) the link to shop from your Mailchimp newsletters preservatives, just seasonings. The healthiest and best-tasting vegetables, greens, and I think a of! Was important purchase everything was already there to double production, again it right list, we have 16 of. Sync your Contacts between Barn2Door and Mailchimp.Drive farm sales +30 % with margins. Buy our stuff food convenient to buy our stuff Vannette & # x27 ; s online world send!, there 's some people just do n't even know how many hours of text message, email haynow barn2door.com... The farm & # x27 ; re happy to support payment-related transactions such as refunds devastating to &...
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